Andalucia Invests € 29.7 million In Tourism To Remain Top Of The Sector With British Tourists
2nd December 2019
The Costa del Sol is the hotspot for British tourists but with Brexit looming, and the uncertainty of a no-deal Brexit, Andalucia has launched a unique action plan for 2020 which will focus on the British market, and includes a €1 million budget designed to specifically target the British tourist.
The action plan for Andalucian tourism called “”Andalucía deja huella” (Andalucia leaves it’s mark) will invest 29.7 million euros throughout 2020 in 720 promotional activities as stated by Andalucian Vice President and Minister of Tourism, Juan Marin.
The Action plan, intends to promote tourism in Spain’s southernmost region to 50 countries including Britain and has been “well received” by representatives of the tourism sector as stated by Juan Marin.
The U.S. market and Asians will also be targeted, markets which are “growing a lot,” according to Marin.
A recent analysis understands, despite the Brexit crisis Andalucian Tourism has hit record numbers this year. More people than ever before have visited Andalucia in August 2019.
According to Global FM the number of hotel stays is 4.9% higher than in 2018, and other accommodation recorded a 4.4% increase. Seville generated the highest level of growth.
The Costa Del Sol has seen a dramatic increase in visitor numbers this summer. 1.32 million travellers stays in hotels during August, which is a 7.1% increase on August 2018.